Amanda C.★★★★★
We measured it. Our win rate on enterprise deals went up 11 points in the quarter after Tom's SKO keynote. I've never been able to attribute a number like that to a speaker before.
3 weeks agoTom Halliday gives the kind of sales keynote that actually moves pipeline.
He's spent 20 years in enterprise sales — as a rep, a manager, a VP, and eventually a Chief Revenue Officer — before transitioning to speaking full-time. He's seen the full arc of what separates sales cultures that compound from ones that plateau, and he brings that lived experience to every stage.
His keynotes are built around one conviction: that most sales training optimizes for activity when it should optimize for judgment. The teams that win consistently don't make more calls — they make better decisions faster.
Tom has spoken at Salesforce Dreamforce, Sales Hacker Summit, and hundreds of sales kickoffs and revenue offsites for B2B technology, financial services, and professional services companies. His average audience NPS is 74.
Sales and revenue leaders planning kickoffs, QBRs, or off-sites who need a talk that translates directly into how their team sells the following quarter.
Keynote (45–75 min) • Sales Workshop (half-day) • Virtual or In-Person • $5,000–$15,000
We measured it. Our win rate on enterprise deals went up 11 points in the quarter after Tom's SKO keynote. I've never been able to attribute a number like that to a speaker before.
3 weeks agoTom's talk was the best-received session at our QBR by a significant margin. The framework on sales judgment is something our team still references in deal reviews.
2 months agoMost sales speakers feel like a pep talk. Tom feels like a CRO who's seen everything and is leveling you up. Very different energy.
4 months agoReal results from real clients, permanently recorded.
Series B SaaS Company (name withheld)
11-point increase in enterprise win rate post-SKO
Sales kickoff keynote on judgment-based selling. Win rate on enterprise tier deals measured at +11 points in the following quarter versus prior year period.
1-day SKO engagementVerifiedNational Financial Services Firm
Top-performing regional team cited talk as turning point in annual review
Keynote at national revenue offsite. The firm's highest-performing region that year credited the sales judgment framework as their primary methodology shift.
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